The New York Times to purchase sports news site The Athletic for $550M US

The New York Instances Co. is buying sports information web site The Athletic for $550 million US. it’s the Occasions’ up to date move in its way to amplify its target audience of paying subscribers because the newspaper print advertisements trade fades.

The Days won hundreds of thousands of subscribers through the Trump presidency and the pandemic, maintaining it on track for its objective of 10 million through 2025. As of probably the most contemporary quarter, it had nearly 8.4 million.

consistent with The Days, the acquisition is predicted to near within the first quarter of 2022 and The Athletic will function as separately run subsidiary.

The Athletic’s website online says it has over 400 editorial staff, making it a massive acquisition for The Times, whose newsroom stands at more than 2,000. Virtual media retailers have been consolidating recently to assist them compete with tech giants like Google and Facebook.

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