Keurig Canada fined $3 million for misleading claims over coffee pod recyling

The Contest Bureau says Keurig Canada pays a $3 million penalty for making false or misleading claims that its unmarried-use OKAY-Cup pods can be recycled.

In a statement Thursday, the bureau says the corporate voluntarily reached an agreement so they can include the effective plus an $800,000 donation to an environmental charity and $85,000 in Festival Bureau expenses for the case.

Keurig reportedly got here to an settlement to a settle a class-motion suit in the United States Of America over the similar factor ultimate month, even though the main points of that payment are not yet public.

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the corporate was once investigated by means of the contest Bureau for claims its unmarried-use plastic beverage pods may well be recycled if shoppers peeled off the metal lid and emptied out any contents like espresso grounds.

but the bureau stated the OK-Cups aren’t widely typical for recycling in any province excluding Quebec and British Columbia and people directions don’t pass a ways sufficient for plenty of towns that might accept them in a recycling program.

Ordered to switch packaging, tell subscribers

in addition to the monetary consequences, Keurig Canada has to change its packaging, publish notices about the changes on its web pages, social media and in native and national media shops, besides as include the information in packaging for brand new Keurig brewing machines and ship an e-mail to subscribers.

“Portraying products or services as having more environmental advantages than they really have is an illegal apply in Canada,” Commissioner of Pageant Matthew Boswell mentioned in an announcement.

“False or deceptive claims via businesses to promote ‘greener’ merchandise hurt shoppers who’re not able to make informed buying choices, besides as festival and companies who actually be offering products with a lower environmental affect.”

K-Cups now not standard via many recycling programs

Cynthia Shanks, senior director for communications and sustainability at Keurig Canada, mentioned in an emailed remark that three years in the past, Keurig switched its pods to make use of the type of plastic that is mostly universal through Canadian recycling systems.

But she stated many nonetheless don’t settle for K-Cups.

“As we continue running with municipalities and the recycling industry to extend OKAY-Cup pod recycling recognition, we now have been evolving our communications with shoppers to share that the pods are recyclable in select groups and remind them of the appropriate steps to recycle,” Shanks said.

“The agreement with the competition Bureau of Canada will further beef up our communications, reminding customers to make sure whether OK-Cup pods are standard of their municipality’s recycling software and, if that is so, any additional steps that can be essential to prepare the pods for recycling.”

The Contest Act prohibits corporations from making fake or misleading claims approximately their products, together with environmental claims. 5 years ago, the contest Bureau issued a caution to firms that “greenwashing” their merchandise is against the law in Canada.

“The Competition Act takes purpose at environmental claims which can be imprecise, non-explicit, incomplete, or inappropriate and that cannot be supported through verifiable test strategies,” the 2017 statement reads.

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