End of the road — literally: Why this Quebec sign got replaced after tourists left their mark

A inexperienced signal with white lettering that simply states “FIN” marks the tip of Highway 138, where it runs into the Gulf of Saint Lawrence near Kegaska, on Quebec’s Decrease North Shore.

By the top of each tourist season, that “FIN” is illegible, buried under stickers other people have slapped at the signal to tell the world, “i used to be right here.”

To Quebec’s Shipping Ministry, it’s an act of vandalism that requires the ministry to replace the sign each time it will get obscured.

However Pierre-Olivier Normand, communications co-ordinator for the neighborhood tourism authority, sees it another way.

“That’s a mark. That’s an artifact. we will be able to see what vacationers have performed over the years.”

North Shore ‘flavour of the month’

certainly one of those finish-of-the-road indicators recently went from the side of the street to the side of a desk. It was replaced in advance this month, and it’s now on display at the North Shore tourism office in Baie-Comeau, the place Normand works.

Normand stated the expansion in the sign’s popularity has change into a source of delight for him and others who live in the region.

“5 years in the past, the North Shore was a big region where people didn’t come as it used to be too far,” stated Normand.

End of the road — literally: Why this Quebec sign got replaced after tourists left their mark

Unable to trip across the world right through a lot of the pandemic, so much of Quebecers have made the travel to Kegaska, a trek that takes 15 hours by car from Montreal. 

People within the village of A HUNDRED THIRTY have needed to comply with traffic jams and long lines of holiday makers ready their turn at the bout de la path  —  the top of the road.

“right now, we are the saveur du mois the flavour of the month,” he stated. “Other Folks power from Montreal, Quebec City — from in all places, just to see, to have a picture with the signal.”

End of the road — literally: Why this Quebec sign got replaced after tourists left their mark

The defaced signal that until not too long ago marked the top of Freeway 138 close to Kegaska, Que., is an ‘artifact,’ says North Shore tourism communications co-ordinator Pierre-Olivier Normand. He said it’s develop into a symbol of tourism and a source of pleasure for the region. (Zoé Bellehumeur/Radio-Canada)

Normand says the stickers folks have affixed to the signal vary from commercials for local microbreweries, to looking and fishing clothing stores, to clean labels with visitors’ initials scrawled across them.


How a road signal on the Decrease North Shore is changing into symbolic of the region’s tourism

Sarah Gaudreault, a spokesperson for the Quebec Transport Ministry, instructed Radio-Canada that replacing the signal every year costs the province round $150. 

Normand recommends taking a picture in preference to leaving a sticker, despite the fact that he admits he would not mind including another to his agency’s collection, if the Delivery Ministry is pressured to switch the signal once more. 

“needless to say we’ll take a second one, for our Sept-Îles place of business.”

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